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Our first store on St. Willie fell in love with the business 30 years ago. Now we’re located in Sherbrooke and in Hull, there are two on the south shore in St and Brossard, two on the north shore, one in St. Appliances are also “packaged”, in sets of four.
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When business projections are complex we always look fljer closely before we move. This again increases traffic. Brault and Martineau advertise heavily throughout the year.
And the same technique relates to electronics, “Televisions are matched with video tape recorders. We are looking forward to a good year in for sure. For example, we brwult a sofa, a loveseat, a chair, occasional tables, lamps, a bookcase all together– a room to go, one price for all.
We have had a different event each year. The names of 72 lucky winners were drawn from in-store customers who entered the competition.
And I enjoy traveling, too, particularly in Europe. We braut it too because we feel we’re giving back something to the people.
When the bargains are there we make things happen. He was rapidly promoted from salesman to assistant manager, “always consistently up”, to manager, to buyer, to vice president.
We knew the times were bad during the recession, so we positioned ourselves for growth, advertised more and grew fast. Every customer attending the event was guaranteed a prize, recliners, mattresses, VCR’s microwave ovens, radios, and stereo systems. For more eh contact editor marrtineau. We like fashion colors, too, we’re a little bit more European in our preferences.
Recently, consumers were tempted to “Come Join The Races! But with typical joie de vivre, he believes strongly in using his free time productively as well.
Where will his magic wand point next? Television is also useful to us, in both French and English, of course, as is all our advertising. We have designed home theatre sound rooms, complete with all the components, sofas, everything necessary. Willie credits Robert Gautier, Vice President, with the conceptualization of the event. Willie feels that events are also important to maintain excitement.
In order to control delivery time and shipping costs, most of his suppliers are based in Quebec, some in Ontario.
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Also 45, square feet, of course! When people have confidence in the economy, they buy. We schedule one flyer in the spring and one in the fall, flter two more in the summertime.
Inthe magazine established and endowed the Bernice Bienenstock Furniture Library www. Last year we held our party at a big restaurant on the south shore, dinner and dancing, and at the end of the evening no one wanted to go home!
Every time without exception when we mount a promotion with flyers we see business coming in.
Although he won his degree in heating and refrigeration, he wanted “to be with the public”. There are routine fall and anniversary sales, and drawings are held for prizes such as giant screen televisions. We use radio with frequent remotes on the weekends. In leather we are going more and more to earth tones, to tans, although there’s still some aubergine and green.
It would seem that Vice President Marketing Willie Poitras and his colleagues are wizards, or at least have the alchemist’s touch. So, we’ll build a new store right in front of the old one. And we have now incorporated well conceived, up-to-date home office settings which we know will be increasingly important to our customers.
Throughout the trauma and tensions of the recent recession, their magic wands touched just the right locations all around Montreal. In each store we have 40 livingroom settings, 50 kitchen settings, and 36 bedroom settings.
We have always been aggressive, we don’t sit down and wait for something madtineau happen. If it doesn’t sell well, we discontinue promptly. Over Years of Service to the Furniture Industry. People get to know one another, loyalty develops, the people are happy with their evening and with the prizes they have won and they tell their friends. It is published for the benefit of eh retail executives.
All the store managers attend and relationships are built. Said Willie, “It really works! With the new store in Ville La Salle, a western suburb, we’ve completely surrounded Montreal!