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Brigitte Borja de Mozota’s 3 research works with citations and reads, including: Design and competitive edge: A model for design management. Jun 7, Brigitte Borja de Mozota is currently director of Designence Design Management consultancy and Think Tank. Previously, she was Director of. Professor. Design Management Specialist; BA in Economics Science, Université Paris 1 Panthéon Sorbonne (), MS in Economics () and PhD in.

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Or, do companies absorb design better because they are more mature? Designers skills in the 21st century more.

This article is an orphanas no other articles link to it. Abstract The constant search for models about design management indicates its insertion in companies. She believes that working with designers is what made her a better manager. This article has multiple issues.

Design Strategic Value Revisited: Please help by adding reliable sources. Help Center Find new research papers in: Remember me on this computer. Learn how and when to remove these template messages. Please help improve it or discuss these issues on the talk page. Orphaned articles from January All orphaned articles BLP articles lacking sources from January All BLP articles lacking sources Articles with a promotional tone from January All articles with a promotional tone Articles with multiple maintenance issues.

This page was last edited on 12 Novemberat The chart below demonstrating the various milestones she has had during her academic career starting when she received her PhD in Management Science for the first doctoral thesis on design in business in Contentious material about living persons that is unsourced or poorly sourced must be removed immediatelyespecially if potentially libelous or harmful.

Design Research, Design Management, and Business. Past ,present and future of Design competitive She believes that designers should define themselves by their skills and specific competencies. More on our Designence model of “user centered “design management where the users are the designers business clients.


Borja de Mozota, Brigitte — PCA

Designers tend to define themselves by the outputs of their trade divided into design disciplines. Therefore, in the end, giving a vision of design management as a continuous double loop, never ending, process. Argyris defines learning as the detection and correction of error, and error as any feature of knowledge or of knowing that makes action ineffective.

Please introduce links to this page from related articles ; try the Find link tool for suggestions. Skip to main content. Retrieved from ” https: Based on Chris Argyris theoretical model on change management and on Claudia Acklin’s absorption model brugitte develop insights for a new double loop perspective of design Management practice and indicators.

Brigitte Borja de Mozota

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Although effective and interesting, many of these models focus on subject in itself, specially on the design ladder not on the company’s context and environment.

To be able to stay in contact with both design and business communities, she has always taught in both design and management schools. Please help improve it by removing promotional content and inappropriate external linksand by adding encyclopedic content written from a neutral point of view.

To this aim, we need to create theories, models and concepts for people outside the design world to understand. Through deep introspection over the last two years she had a sad realization that nothing has changed in the last 30 years. While there has been huge improvement to develop design education and design in business and politics, basic questions remain, like…. So, in this paper we propose and discuss insights on how companies and designers learn and mature their procedures, and absorb new ways of doing design.


Any human activity needs to be managed, requiring design, project management, budget and team management, not all of which mozoota specific to the design profession. During her career she has been building and giving evidence that design is the profession of designers, a profession with skills and competencies that are useful in management.

Through researching the value of design, synthesizing knowledge in Design management through books, starting international research networks, promoting the creation of DM masters programs, and teaching in their classes, she has shared internationally her conviction that design should be seen as a strategic competency for any business, country or institution.

Brigitte Borja de Mozota | Université Paris Nanterre –

By using this site, you agree to the Terms of Use and Privacy Policy. Using Designence model and indicators for design value To present design case studies.

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The design of innovation, two challenges for the design profession more. Although effective and interesting, brigitfe of these models focus on subject in itself, specially on the design ladder not on the Enter the email address you signed up with and we’ll email you a reset link. Since arriving at Parsons in she finally feels that she is in the right place at the right time to make this change.

Her aim is to define what is specific to design skills, taking the viewpoint of the entrepreneur and the CEO: She believes she can achieve this through academic research. Click here to sign up. From Wikipedia, the free encyclopedia.