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Buy El Medio Es El Masaje (Studio / Study) by Marshall McLuhan, Quentin Fiore ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. El Medio Es El Masaje/ The Media is the Massage: Un Inventario De Efectos/ an Inventory of Effects Studio / Study Spanish Edition by Marshall McLuhan. El Medio es el masaje; Marshall McLuhan y Quentin Fiore fue un educador, filósofo y estudioso canadiense. Profesor de literatura inglesa.

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Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return medko Book Page. The Medium is the Massage is Marshall Masjae most condensed, mcluhab perhaps most effective, presentation of his ideas. McLuhan’s ideas abo The Medium masaej the Massage is Marshall McLuhan’s most condensed, and perhaps most effective, presentation of his ideas.

McLuhan’s ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed inthe art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

Paperbackpages. Published August 1st by Gingko Press first published To see what your friends thought of this book, please sign up. To ask other readers questions about The Medium is the Massageplease sign up. Ann Medium is the singular of media the Latin neuter ending -um changes to -a in the plural.

The Medium is the Massage by Marshall McLuhan

But nowadays “media” is used as a collective singular — …more Medium is the singular of media the Latin neuter ending -um changes to -a in the plural. But nowadays “media” is used as a collective singular — like data, which used to be plural of datum. Phil I think perhaps the answer is more disturbing – it is an honest, inexplicable, inexcusable, disastrously embarrassing, grievous and pathetic spelling …more I think perhaps the answer is more disturbing – it is an honest, inexplicable, inexcusable, disastrously embarrassing, grievous and pathetic spelling mistake.

See all 5 questions about The Medium is the Massage…. Lists with This Marshalll. Dec 25, Trevor rated it it was amazing Shelves: This was a much more interesting read than I suspected it would be before I started. The argument runs a bit like this: Every technology only makes sense in ,asaje far as it extends a human sense or ability. The telephone, for example, could be seen as a much-improved human ear, allowing us to hear across continents or a plough a much-improved human hand, allowing us to dig up an entire field.

Stick with this idea for a moment and soon we see that we have used techn This was a much more interesting read than I suspected it would be before I started.

Stick with this idea for a moment and soon we see that we have used technology to turn ourselves into gods. One of my favourite examples being Hermes, the messenger god, who Homer tells us could run swifter than the wind. Now, when I am finished with this review it could potentially be read by millions of people all over the planet within moments of my clicking Save — Hermes has nothing on modern technology. I now have a voice continuing the metaphor of the technologically extended human body loud enough to ring out across the entire planet — whereas, in announcing the death of Pan all the gods could muster was a voice to boom out across the waves toward a single boat.

Not only can such a human transform the environment in ways a hunter-gatherer could never dream of doing, but this human will also be transformed in turn by the sheer power of their new found limbs, their new found abilities, their new found super-powers.


For much of human history we have wondered what it must be like to fly, what it must be like to see what is happening through walls and what it must be like to run faster than a cheetah. All of which are such commonplaces today they have become too trivial to really rate a mention.

And yet we rarely ask ourselves just what these new and impressive powers have done to our conceptions of ourselves. If language and communication are fundamental attributes that help to define what it is to be human then how communication has changed ought to also help change our perception of how we define ourselves.

There are clear stages in the development of human communication and these are related to the senses that have been heightened and made more powerful by the application of new technologies. The difference between a culture that must rely on the oral transmission of data, compared to one that can rely on a written technology is substantial. When the eye becomes an ear the need for a perfect ear diminishes. If anything McLuhan does not really go far enough here.

As Luria points out in Cognitive Development: Its Cultural and Social Foundationsaccess to literacy is not a minor matter of just undermining our memories, but rather it fundamentally changes our abilities to categorise knowledge, think syllogistically or sequentially and not to put too fine a point on it think logically.

We trust our eyes more than we trust our ears — and this is interesting, particularly in the move from the print obsessed world toward out new obsession with television images. Television has moved the eye back from being an ear to once again being an eye, but a terrifyingly all seeing eye at least, seemingly so. Ezra Pound said poetry was really about capturing images and written text, we often forget, is a visual medium, not really an aural onebut this obsession with images seems to reach its peak with television.

But the commoditisation of works — including art works getting frames — meant an interesting dialectical process was put in train. On the one hand the individual was asserted, as author, painter, creator — and on the other the individual lost some of their individuality. This was because they had to subsume themselves in their text so as to allow that text to be read, universally, that is, by anyone McLuhan makes this clear in his discussing of the role of perspective in Renaissance art — in looking at such a painting you are affectively being told ‘you will stand here, this is what you will see’.

The placement of the viewer as a universal viewer, the placement of the writer as a universal voice is the opposite movement from our obsession with the individual author or artist in much of the modern world — think Shakespeare or Caravaggio.

My favourite example of this at the moment is Wikipedia. Too extreme an example? Well, what about a television show? Who is the author here? Is it the scriptwriter? The television network that commissioned the series?

Although we may talk of a Kubrick film or even a David Lynch television series, these seem exceptions to us today – where ‘from the makers of’ often makes me think the new film simply won’t be nearly as good as the previous effort – a response learnt from aversion therapy.

Film is collaboration — the medium is not as individual or isolated as the authoring of a novel or the painting of a painting once was. McLuhan refers to this as the global village — and this, too, would seem a difficult conclusion to argue with.

The value of the information we receive in the marketplace of this village may be of questionable worth, but that we are feed the same diet of high fat, low-nutrient guff right across the globe is certainly not questionable. His classic phrase, the medium is the message, is to the point here. This really is an interesting little book. It is almost a series of aphorisms although, some of the aphorisms stretch over a couple of pages, but often not made explicit by some remarkably interesting and illuminating images – a bit like a Bird Brian review.


There are times when what McLuhan has to say seems frighteningly prescient given that this was written in the early s. So, over all, a remarkably interesting and remarkably short text. View all 6 comments. View all 3 comments. Are there other people who wonder about this? Goodreads ONLY exists because of the goodwill of the people who do all the unpaid slave labour that keeps it where it is.

That is Manny, and Paul Bryant, me to a relatively insignificant extent, whoever is reading this. It is covered in offensive ads.

The Medium is the Massage

They are there because the site is able to make a lot of money by using OUR goodwill and turning into cash. I wonder if there is anybody else out there, offended by an ad that lets you get in touch with de Are there other people who wonder about this?

I wonder if there is anybody else out there, offended by an ad that lets you get in touch with desperate Thai girls, or inyourface hamburger ads, and would like to do something about it? I’ve never solicited votes before except for fun, but I would now seriously like to solicit votes for this review on the basis that it is a serious issue and I would like to fight it and I hope others might too.

I am a member of sites where they at least give you the choice of paying extra so as not to have advertising in your face and I for one would greatly appreciate this option. I spend my life avoiding advertising. Goodreads’ policy is this: What do i do if i see an annoying ad on goodreads?

Goodreads uses a variety of ad networks to serve advertisements on the site, which means occasionally things slip through that we can’t control.

We do ess our best to keep our ads relevant, appropriate, and useful to members. We ask our ad networks not to include disruptive ads, but sometimes one slips through. Please help us by reporting any ads that match the following: I define advertising of that type, ie inmyface, not something I choose to eo at, as offensive in principle. I do not want to see a hamburger ad. I do not want to see an ad trying to get goodreads viewers interested in Thai wives.

I do not want to see anything in between these. I would not object, on a booksite, to see advertisements specifically about books and clearly associated themes. Oh, actually, I have this further thought. I would pay if I have to, to avoid ads being in my face, but why can’t they be classifed? This is not about the survival of the site and having to have ads to pay the costs.

It maxaje about these sites building themselves up on the basis of massje ‘work’ by the users, which becomes something that makes goodreads valuable. At which point, after building it up, are ‘they’ going to sell it for a pretty sum to Amazon? I ask these questions because that is what happens to these sorts of sites all the time and it has important implications for us as consumers.

I hope somebody out there agrees with me.

View all 50 comments. Sep 13, Ariel rated it really liked it. The ideas are genius and brilliant and groundbreaking even today, but the graphic design element felt a little messy and random to me, and at time the writing would get superfluous.

Much recommended, though, to learn about this important process of thought! Also, it’s super super quick!