In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through. Experience the Message: How Experiential Marketing Is Changing the Brand World [Max Lenderman] on *FREE* shipping on qualifying offers. Editorial Reviews. From Publishers Weekly. In the naïve past, advertising’s goal was to place its Experience the Message – Kindle edition by Max Lenderman. Download it once and read it on your Kindle device, PC, phones or tablets.
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Experience the Message
Consumers — exposed to roughly four lenderrman marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don’t want to be targeted by impersonal messages.
They want dialogue, which marketers give to them through experiences with bran Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. They want dialogue, which marketers give to them through experiences with brands that are personally relevant, messave, and meaningful.
This is the context for Max Lenderman’s experiential marketing XM revolution. Lenderman explains who the new cutting-edge marketers are, how they think and operate, and why they matter in today’s shifting brand world.
He reveals how companies can interact with consumers in meaningful ways and what consumers should expect from companies that want their attention and loyalty.
Max has led successful experiential campaigns for Fortune companies and smaller businesses. Here, he unveils groundbreaking case studies and discusses the latest trends in experiential marketing-buzz, sub-viral marketing, roach marketing, text marketing, flash mobs, pop-up retail, advergaming, retailainment, and causal marketing.
Experience the Message gives its readers—consumers and marketers the essential knowledge they need to charge to the front of the global marketing movement. Paperbackpages. Published December 8th by Basic Books first published December 7th To see what your friends thought of this book, please sign up. To ask other readers questions about Experience the Messageplease sign up.
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Experience the Message – Max Lenderman – Google Books
Mar 19, Ian rated it liked it Shelves: If you accept Lenderman’s basic premises, that mass market advertising is dead or at least, dying and companies who try to maintain a ‘command-and-control’ hold on their brands via traditional one-to-many mass marketing rather than accept that consumers or rather ‘prosumers’ are now stakeholders in the brand conversation and want to be engaged in that messag one-one-one, this is an interesting read.
Lendreman I question some of his assumptions e. When he published the book in latethings like blogs, RSS, mobile marketing, Flash mobs and TiVo messaye still relatively new and wonderful things and Facebook and YouTube were just barely in existence.
Lenderman was pretty spot on about the rise of the social economy and how important social media and web 2. Which begs the question: I’d be curious to see how he’d reevaluate some of things he wrote about and see his take on how platforms like twitter, Facebook, foursquare and yelp etc. Aline rated it it was ok Dec 24, Bedour rated it liked it Feb 26, Daniel rated it it was amazing Sep 07, Andreanne Yaghi rated it really liked it Aug 04, Karla Zavala rated it liked it Apr 22, Dmytro Batsenko rated it it was amazing Dec 25, Jonathan Cook rated it liked it Aug 14, Reynaldo Ojeda rated it it was amazing Feb 13, Tim Groot rated it liked it Dec 16, John rated it really liked it Mar 14, Drew lendderman it really liked it May 15, Farren rated it liked it Apr 27, Kenneth is currently reading it Oct 07, Alan marked it as to-read Jul 29, Dujo marked it as to-read Aug 12, Eric Schmitz marked it as to-read Nov 26, Kasha marked it thf to-read Nov experiecne, Cirrus Just cirrus added it Jan 06, Laura marked it as to-read Apr 13, BookDB marked it as to-read Oct 18, There are no discussion topics on llenderman book yet.
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