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Merger of Kingfisher and Air Deccan Intr – Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Vijay Mallya bought Air Deccan with his eyes closed. Kingfisher Airlines was once the toast of wealthy Indians who found never-before.

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References Mergers are called amalgamations, while Takeovers are acquisition of a part of equity capital of a company that enables the acquirer to exercise control over the affairs of the company.

Massachusetts Institute of Technology. Kingfisher replaced the Deccan brand with Kingfisher Red in August The former livery consisted of a fading blue cheatline and, on the tail, a blue circle with two yellow hands joined at the thumb like the wings of a bird.

OutlookReport released, March 7,accessed on January 10, www. The Low Cost Carrier Worldwide.

Experts favour Kingfisher-Air Deccan merger

At least that is what the book, called “The Vijay Mallya story” suggests. Given that Deccan acquired its aircraft at a cheaper price than Kingfisher did, it should not be a surprise if Mallya one day says no-frills airlines mergger work in India and we will have just one airline, Kingfisher Airlines.

Started inAir Deccan brought kingfihser revolution in air travel, making air travel in India an affordable proposition for the common man.

The airline appealed to middle class travellers with low fares and a large route network. From rich Asian Games medal haul to cricket team’s success in Australia, a defining year for India Caught in the cycle of debt and death, India’s farmers drove home the severity of the agrarian crisis in OutlookReport releasedMarch 7,accessed on January 10,www.

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The Times of India.

‘Kingfisher-Air Deccan merger best fit’

The group’s backing is a pillar for kingfisjer he had said. Archived from the original on 19 December Archived from the original on 13 August Only Payable at Par cheques are accepted. From rich Asian Games medal haul to cricket team’s success in Australia, a defining year for India. Byapart from other problems, caterers were unwilling to supply meals on some flights because of non-payment by Kingfisher. To place your order, kindly fill in and submit the form below.

Airline experts say Mallya has a tough job on his hands. From putting China ties on even keel to getting crucial US waivers, Modi govt managed geopolitics with flair in There are some hilarious instances, some which reveal shocking inattention to detail and still some others which show why Vijay Mallya was never going to succeed in the airline business.

But although managements of both the airlines have said both the entities would be run independently, insiders say some changes already have begun to surface with a brand name change for Deccan being toyed by Kingfisher.

Some passengers would point out that as Mallya was a liqour baron, the least the airline could do was to serve liquor wherever their flights got delayed”.

Kingfisher buys control of Air Deccan – Times of India

For routes of higher demand between major cities, Simplifly Deccan used its larger Airbus As. But hard business sense points out that it is not the case. Whenever they have tried to merge or work together under one umbrella, they have nearly failed.

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Simplifly Deccan was founded as Air Deccan by G. That Mallya had everyone rooting for him when he began Kingfisher. And hence their marriage appeared to be a recipe for disaster.

Bangalore Delhi Kolkata Mumbai. A pint of beer at a five-star costs decacn much as Rs but the airline front desks at airports would grudgingly foot the bill.

When some reporter asked him whether that meant the deal had been made without any due diligence or checking the balance sheet, Captain Gopinath replied that it was true that during the negotiations, neither Mallya nor his officials ever asked to examine the books. Daily News and Analysis.

‘Kingfisher-Air Deccan merger best fit’

After extradition setback, liquor baron set to wir bankruptcy proceedings in UK High Court. Retrieved 18 June Abstract This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the yearwhen the homegrown airline Air Deccan was at its zenith and was becoming a game changer of the Aviation sector in India.

Did his buying moribund Deccan Aviation prove to be the last nail in the Kingfisher coffin? Air Deccan was the first low-cost carrier in India.

And both feccan plans to acquire more Airbus aircraft.