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The WooRank score is a dynamic grade on a point scale that represents your Internet Marketing Effectiveness at a given ;asos. Improve your score by working on ls red and orange criteria in your Review. Check the green criteria to find out how your score is being positively affected.
Gray criteria are notable, but do not affect your score. Your HTML title tag appears in browser tabs, bookmarks and in search result pages.
Make your title tags clear, concise characters and include your most important keywords. Great, your meta description contains between 70 and characters spaces included. A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.
They allow you to influence how your web pages are described and displayed in search results. Never duplicate your title tag content in your header tag. The Keyword Cloud provides an insight into how relevant a topic or keyword is to the content on your page. It’s important to do keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target. Alternative text allows you to add a description to an image.
Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.
It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.
Try to minimize the number of alt text characters to or less including spaces! An unusually high number could be an indication of duplicate content due to URL parameters. Make sure your website’s XML sitemap is present and that you’ve submitted it to the major search engines. Building backlinks to your website’s internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time. Links pass value from one page to another.
This value is called ‘link juice’. A page’s link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There’s no exact number of links to include on a page but best practice is to keep it under Using the Nofollow attribute in your links prevents some link juice, but these links are still taken into account when calculating the value that is passed through each link, so using lots of NoFollow links can still dilute PageRank.
Broken links send users to non-existent web pages. They hurt a site’s usability and reputation, which impacts SEO. Search engines see www.
This means they could see a large amount of duplicate contentwhich they don’t like. Fortunately your website redirects www. Your site currently has a robots. You can use Google Search Console’s Robots.
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XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.
Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs with or without www. You should also use your robots. All sitemaps are within the file size limit. All sitemaps are within the URL count limit. Following sitemaps do not have a valid structure.
All sitemaps are accessible. The sitemaps in your robots. Valid sitemaps make search engines happy by allowing them to find new and updated content easily.
Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.
To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console. Using underscores in your URL makes it hard for search engines to determine your site’s relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http: Use hyphens in your URLs instead: While it often looks nicer, Flash content can’t be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.
Search engines also have problems with frames because they can’t crawl or index the content within them. Avoid them if you can and use a NoFrames tag when you can’t. Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices uses responsive web design. You should definitely be optimizing your website to render on the most popular mobile devices.
Great, a configured viewport is present. The content fits within the specified viewport size. Keep your URLs short and clean and avoid long domain names when possible. A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it e. Use clean URLs to make your site more “crawlable” by Google. Search for a good domain name. If no good names are available, consider a second hand domain.
To prevent brand theft, you might consider trademarking your domain name. Great, your website has a favicon. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.
Here is a way one company used a special favicon to improve user experience. Your server responded with the HTTP status code: Custom error pages are an opportunity for you to reduce customer frustration and link to other pages on your site. Your website hasn’t specified a language yet. We’ve detected that your website is currently in Spanish. Here are some tips for multilingual websites: Define the language of the content in each page’s HTML code.
Specify the language code in the URL as well e. Use hreflang tags to specify language and country for Google, and the “content-language” meta tag to specify the language and country for Bing. Register the various extensions of your domain to protect your brand from cybersquatters. Register the various typos of your domain to protect your brand from cybersquatters. Instead, consider using a contact form.
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Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed. Use DNSstuff for comprehensive reports on your server. Get to know the technologies used for your website. Some codes might slow down your website.
Ask your webmaster to take a look at this. Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data. Popular Analytics Tools Include: The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly. Your headers are not properly set up to use HSTS.
The SSL certificate expires 6 months ago. The certificate issuer is Google Trust Services. We’ve detected 1 backlinks pointing to your site. Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.